EMMA T PRICE

eckhaus latta la store

The Eckhaus Latta storefront is an experiential interior and a neutral backdrop for the clothing.  Flexible and spare, while avoiding a gallery or “minimal” aesthetic.  Hand-worked texture and subtle color for the walls, ceiling, and floor.  A few special and more luxurious fixtures - a continuously curving clothing rack, a sculptural jewelry case, a place to lounge, interesting and well thought out lighting.  Materials are sourced economically, but with an eye toward finding higher quality items in less-conventional places (deadstock, re-used, found) in the same way that fabrics are often sourced for Eckhaus Latta clothing.  The exterior remains as-is for the most part, with the unfortunate colors of paint and the small cactus garden.  The interior is a secret calm in the midst of Hollywood.